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A contagious smile, genuine passion, and inclusion define Orit Esther Riter. She is the kind of person who does ALOT. It’s easy to understand how her inspirational emails morphed into a nonprofit that helps thousands worldwide. She approached me with the challenge of unifying the brand image and message of all that she does under one umbrella nonprofit organization, Or Emuna Energy USA.
Because Or Emuna Energy is an active organization continuously producing new content and offering in-person and digital learning opportunities, we crafted a website to impart that dynamic experience to its followers. Happy colors, healing vibes, friendly pictures, and engaging videos give a sense of community and liveliness.
We organized Orit Esther’s daily emails into themes like “Monday Mediations” and “Wednesday’s What’s New”. This gave Orit Esther more clarity as to what to write for which days, and keeps her audience engaged. We also designed templates for a few section options so she can easily maintain the professional new look for all her emails.