SPL Group simplifies shipping for businesses of all sizes—offering the best rates, regardless of volume. Like many fast-growing companies, they focused on delivering results and left branding on the back burner. But after more than a decade of success, it was time for their visual identity to reflect the trusted, respected name they’d built. Through a thoughtful brand strategy and a complete visual transformation led by Ira Ginzburg, SPL Group emerged with a brand that finally matched its reputation. I then stayed on the team as their brand designer to improve their platform’s UI, which launched with much success!

I then joined the team as brand designer, leading the redesign of their platform’s UI—culminating in a successful launch and a significantly improved user experience.