Located across the street from the iconic Jerusalem Theater, the Theatron Hotel and Residence is an MGallery hotel, part of Accor’s collection of storied hotels. MGallery properties combine luxurious hospitality with a design and guest experience steeped in the story and culture of its location. As their branding and marketing consultant, I crafted Theatron’s story. I also worked closely with Accor’s operations and development team to ensure the story is brought to life through guest experiences and communication touchpoints. Ira Ginzburg was the visual brand designer and did a fabulous job bringing the brand story to life with her stunning visuals for both digital and print.